Here's a picture of what our booth looked like at Surtex this year. It's cool to compare it to the drawing I did, it was great to see something go from an idea in my head, to reality.
Although the booth looked pretty good, I think I missed the mark on a few things. First of all, folks walking the show need to see tight comps and full product lines of merchandise. My booth was too image oriented, so next year I need to take my drawing and expand them into more patterns, products and "lines". The second thing I probably wont do next year is produce prototypes of "stuff". I had T-shirts, Bags and Greeting Cards in the booth, I think that caused confusion. Folks didnt know what was going on, where these products I was selling or stuff that I had licensed? So I could have saved myself a little bit of money.
All in all the show was great. As Imentioned in an earlier post, I have a lot of leads and have a greater understanding of what I need to do next year. So on to the studio to flesh out designs, draw some more and work my contacts!!!
I started a Yahoo group for artists interested in making it big in the licensing world, if you are interested in joining (artist looking to network, manufacturer looking for awesome art, agents looking for the next best thing), email me and I'll send you an invite aileencasey@fifishead.com
Tuesday, June 10, 2008
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